Twinmark Media Enterprises, the digital marketing organization which created and operated the news site Trending News Portal, was banned by Facebook on January 11. According to Facebook, the said company has violated its policies by spreading misinformation and disinformation across its platforms.
The said news site garnered over four million followers before its takedown. Former Presidential Communications Operations OFFICE (PCCO) Assistant Secretary Mocha Uson has shared the TNP content numerous times and was proven to be her primary source of news in disseminating misleading and false news, according to the data provided by Rappler.
Twinmark has violated Facebook’s policies through their repeated use of fake accounts, misrepresentation, inauthentic behavior, and even several spam actions. Further, the organization was discovered to sell unauthorized access to Facebook accounts, generating distribution and profit.
The company was proven to be selling admin rights to Facebook pages, violating Facebook spam policies. This then prompted a series of investigation on the media organization. Subsequently, 220 pages, 73 accounts, and 29 Instagram accounts were removed immediately. This action has been seen as one of the biggest yet in relation to combatting fake news in the Philippines.
One of the most famous techniques executed by fake online sites is changing the name of the page after it generated a large number of followers. Not only does it publish false and unverified content but it also misleads its audience and followers. Here is an example based on the investigation of Facebook.


Nathaniel Gleicher, Facebook’s Head of Cybersecurity Department, clarified that the removal of the company was based on the actor’s behavior that violated their policies, and not the type of content per se. He also reiterated that they are being more vigilant and diligent in uncovering this kind of abuse and will continue to undertake actions to protect its users.
References:
https://newsroom.fb.com/news/2019/01/banning-twinmark-media-enterprises/
https://www.rappler.com/newsbreak/investigative/189639-mocha-uson-trending-news-portal

